When we were picking out the color palette for Designing Media, I was settled on a full cyan wash (blue) as the accent color and the color for the interior.
Bill however wouldn’t rest until he was certain it was perfect. He surveyed every IDEOer he could find (at their desk, in person — it was quite hilarious to watch) by creating a prototype of the colors we’d been discussing/mocking up (shades of green, blue and red — all with specific meanings + intentions). 65+ IDEOers and random Palo Altans later we had a debriefing around every opinion and story and settled on blue. “Well it turns out, you were right!” said Bill laughing. I, in turn, laughed for hours.
That was Bill. It was always about the people and that made every design better — and so special — because every opinion mattered and everyone was a stakeholder.