Bill was an outspoken advocate for the value of design in everyday life, and both pioneered the concept of “interaction design” and integrated human factors into the design of computer software and hardware. To me, his contribution to design was to make complicated things human, simple and delightful to use. I am not a technological person at heart and do not understand the complexity of how things do what they do, but nothing to me is more delightful than the audible ‘ping’ of my laptop when it boots up to start the day, the way my cursor gently glides over screens lighting the way to the next thing I need to do, the simplicity of text that automatically corrects my dreadful spelling, the way I can shift from program to program effortlessly and complete all of my necessary daily chores with a high degree of precision but also delight. All of this, is largely thanks to Bill.
The precursor the modern laptop, the Grid Compass computer was designed by Bill in 1979, and first sold three years later. The design used a clamshell case (where the screen folds flat to the rest of the computer when closed) which was pioneering at the time, to say the least. Devices such as hard drives and floppy drives could be connected via a port which made it possible to connect multiple devices to the addressable device bus. It weighed 5 kg (11 lb) and was bulky to say the least. The main buyer was the U.S. government. NASA used it on the Space Shuttle during the early 1980s, as it was both powerful and lightweight. The military Special Forces also purchased the machine, as it could be used by paratroopers in combat.
The way we interact with machines was never the same again – suddenly, we were able to move them to fit our needs, not the other way round, suddenly we could have a more intimate relationship with data, not be controlled by it, and suddenly, machines moved with us (into outer space, even!) and fit into our lives in ways that mattered to us. This was and will be Bill’s legacy.
But that is not the story I want to tell. I want to tell a story of something much more personal.
Bill and I went to Japan together when I first joined IDEO, to visit a famous Japanese car manufacturer. I had only recently joined IDEO and Bill had clearly decided to take me under his wing, fondly referring to me as “the Boy,” even though I was in my late thirties at the time. Even though we were jetlagged and running from place to place on a crazy schedule, he kept telling me about a place that I had to see, that it was something I “simply had to experience.” Eventually, after a long day, we jumped into a cab and he took me to his favorite restaurant, an anonymous-looking hole-in-the-wall next to a bookstore in a bland part of Tokyo. It was a shabu-shabu restaurant, a cuisine described by Wikipedia thus:
“Shabu-shabu is a Japanese variant of hot pot. The name shabu-shabu is derived from the “swish swish” sound of cooking the meat in the pot. The dish is related to sukiyaki in style, in that both use thinly sliced meat and vegetables and are usually served with dipping sauces, but it is considered to be more savory and less sweet than sukiyaki. It is considered a winter dish, but is eaten year-round.”
He told the waitress to bring “the Boy” best meat available, and said proudly: “I am so excited for you to try this. Now this is great interaction design.” Over a shared pot of boiling liquid, we swished meat, added vegetables, laughed and tried different combinations as the stock became denser and denser with flavor, eventually adding noodles which we slurped like children and laughed as we spilled it on our shirts. We talked for hours about design, about him founding his business, about me and what I hoped for my career and advice about how to navigate the company I had just joined. It was one of the most significant moments in my career to date, to have someone so selflessly spend time with me, to so clearly enjoy passing on their wisdom and knowledge and to make me, the user, just like he did with his early laptop, feel so completely at the center of the universe. The humble shabu-shabu restaurant is still one of my favorites: I have taken many others there, and always make a beeline for it when I go to Tokyo, and tell whoever I am with this story.
Thanks to Bill, I learned that the value of interaction is much more than buttons on a screen, but it is in fact, human beings spending time with each other, slurping, swishing and laughing.
To Bill.